Service
Digital Strategy
UI/UX Design
Web Development
Ecommerce Development
Digital Products

PNJ ART Online Showroom

PNJ ART is a member of PNJ Jewelry Group. The brand especially provides golden gifts for the enterprise. In this project, they need a website to display their product online and the website will be online channel for sale.

https://pnjart.com.vn/
Service
Digital Strategy
UI/UX Design
Web Development
Ecommerce Development
Client
PNJ
Duration
12 Weeks
Platform
Web
Digital Products

PNJ ART Online Showroom

PNJ ART is a member of PNJ Jewelry Group. The brand especially provides golden gifts for the enterprise. In this project, they need a website to display their product online and the website will be online channel for sale.

https://pnjart.com.vn/
Client
PNJ
Duration
12 Weeks
Platform
Web

UP Process

We follow a standard process throughout the project
to deliver the right values for your business

Research & Scope

We research cafefully about your business to find what matter

Discover & Define

We provide the most suitable solution for your problem

Design

We provide high quality design to make your product feels good

Development

We use stable tech stack to bring the best experiences to your prducts.

01

Research

There are two huge problems with the design we need to tackle.

Problem number one is… PNJ is a long-standing corporation in the field of gold, silver, and gemstones in Vietnam. It has certain traditions and guidelines. However, with the current internet market, users tend to like websites with a youthful and modern design style. Keeping the heritage of PNJ but still make the product look modern is the most challenging part of designing.

Problem number two is that the product items have high value so it is difficult to create a trust for customers to order and pay online, so this is also a challenge in terms of the business of the product. 

01

Research

There are two huge problems with the design we need to tackle.

Problem number one is… PNJ is a long-standing corporation in the field of gold, silver, and gemstones in Vietnam. It has certain traditions and guidelines. However, with the current internet market, users tend to like websites with a youthful and modern design style. Keeping the heritage of PNJ but still make the product look modern is the most challenging part of designing.

Problem number two is that the product items have high value so it is difficult to create a trust for customers to order and pay online, so this is also a challenge in terms of the business of the product. 

02

Discover & Define

For problem one, because, the product itself is very visually heavy, a lot of golden materials, so we decided to choose a minimalist style to make the website invisible but put the product into the spotlight. 

For problem two, we approach by optimizing UX at checkout page and treat the website as an online showroom to introduce products that offer a big help for the offline sale team.

02

Discover & Define

For problem one, because, the product itself is very visually heavy, a lot of golden materials, so we decided to choose a minimalist style to make the website invisible but put the product into the spotlight. 

For problem two, we approach by optimizing UX at checkout page and treat the website as an online showroom to introduce products that offer a big help for the offline sale team.

03

Design

The visual design of the website has to convey trust and reliability, align with the brand. We created a color palette that mixes with the branding, product, and website can play well with each other.

About typography, we use Helvetica because it is modern and formal which is a good match for the conflict problem I mentioned above.

The overall layout of the website we keep it simple and alignment. The responsive website design ensures a consistent customer experience across all the device. 

03

Design

The visual design of the website has to convey trust and reliability, align with the brand. We created a color palette that mixes with the branding, product, and website can play well with each other.

About typography, we use Helvetica because it is modern and formal which is a good match for the conflict problem I mentioned above.

The overall layout of the website we keep it simple and alignment. The responsive website design ensures a consistent customer experience across all the device. 

04

Development

This project was built on top of our Ecommerce product. We provide an agile development process, continuous design, and feedback every week so that we can deliver the project as expected.

Our technology stack used in this projects:

  • PHP Programming Language 7.2
  • Laravel Web Framework
  • MySQL Database
  • Linux Server
  • HTML5/CSS3
  • React.js frontend framework
04

Development

This project was built on top of our Ecommerce product. We provide an agile development process, continuous design, and feedback every week so that we can deliver the project as expected.

Our technology stack used in this projects:

  • PHP Programming Language 7.2
  • Laravel Web Framework
  • MySQL Database
  • Linux Server
  • HTML5/CSS3
  • React.js frontend framework
Are you ready?

Start your project now!

Get in touch